Most conversations about AI in agriculture focus on technology. We think the more interesting question is what it will do to entire industries over time — and what that means for the decisions growers are making right now.

For irrigation, one number often gets most of the attention: Volumetric water content.

One of our customers once compared the use of soil moisture sensors to driving in...

For a long time, irrigation decisions were made...and forgotten. A field was irrigated because it felt necessary. A round was skipped because rain was expected. Months later...

Most growers don't choose smart irrigation because they want to be "data-driven." They...

Why smart irrigation is not about using less water, but about knowing when water is worth it.

Smart agriculture is not about collecting more data - it's about...

Smart irrigation is gaining traction Water is becoming more scarce, climate conditions more unpredictable and pressure...