Most growers don't choose smart irrigation because they want to be "data-driven." They...

Most conversations about AI in agriculture focus on technology. We think the more interesting question is what it will do to entire industries over time — and what that means for the decisions growers are making right now.

Why smart irrigation is not about using less water, but about knowing when water is worth it.

One of our customers once compared the use of soil moisture sensors to driving in...

Some problems in agriculture are visible immediately. A dry crop. A blocked nozzle. A failed irrigation round. A field that clearly needs attention. Salinity is different.

Smart irrigation is gaining traction Water is becoming more scarce, climate conditions more unpredictable and pressure...

A VWC value in the field is not a direct observation of water. It is an estimate, produced by a sensor signal, translated through calibration, and corrected for the conditions around the measurement.

Smart agriculture is not about collecting more data - it's about...

For irrigation, one number often gets most of the attention: Volumetric water content.

For a long time, irrigation decisions were made...and forgotten. A field was irrigated because it felt necessary. A round was skipped because rain was expected. Months later...