Our values

Our company has a strong purpose and that is to future-proof the global agricultural system by becoming more conscious about the use of our planet's resources, limiting wastage, reducing carbon emissions and ensuring a viable business model for our farmers. We believe that the only way this can be achieved and accelerated is by delivering propositions that farmers want to use, but also make a positive impact on our planet and society.
We believe that change starts within ourselves.
Read more about our values and internal policies to support our organization, clients, society and our planet.

We dedicate ourselves to powering the transition to a sustainable agriculture sector


80% of the world is coping with ongoing water scarcity and droughts and this is expected to increase with climate change and global warming. 70% of the available global water is used for agriculture processes and this is expected to increase with increased irrigation.

As water is the most important productivity driver, this puts our future food security at risk. It is our belief that by transforming the ways our farmers manage their water resources, we can make a significant impact on our planet.


The global demand for food is increasing due to a growing and more wealthy population. It is expected that the production of food needs to increase at least 50% by 2050. Long-term fertility of a soil, its resilience and capacity to regenerate form the foundation of sustainable agriculture practices.

By providing insight into the available nutrients in the soil it is possible to replace those nutrients and minerals that are depleted and to give soils and crops the treatments that they need. 

Carbon Farming

The soil can play an important role in removing carbon dioxide from the atmosphere to slow atmospheric CO2 pollution and to mitigate climate change. Carbon farming can also lead to less erosion and soil loss; better soil structure and fertility, healthier soils, more biodiversity, and greater water efficiency.

For carbon markets to take off, which allows farmers to earn money in return for capturing and storing carbon, establishing a trusted measurement method is critical. We are working on developing these measurement technologies to accelerate this promising area.

We care for diversity

We believe that to make a true impact on our planet, on the communities in which we operate and on our farmers we should lead by example and nurture a supportive, diverse and inclusive culture where our employees feel valued. We invest in our team members' development and talents and believe that a diverse team adds to our overall performance.

We strive to realize a diverse workforce in a wide range of dimensions, including background, nationalities, gender and more. Feel free to ask about our Gender Equality Plan to learn more about how we achieve this.

We base our operations on shared principles that highlight what we stand for as a company and how we collaborate with our partners, suppliers and customers. 

We will operate with honesty, integrity and respect to establish authentic, strong and sustainable relationships


We have a strong ambition and can-do mentality which allows us to open up to new opportunities and challenges.


We are customer focused and ensure that their needs drive the innovation of our products and services

On our way to

We want to make the next step forward and are in the process of receiving B-Corporation certification. Every year, B Lab recognizes the top-performing B Corps creating the greatest impact through their businesses. These B Corps are named Best for the World™ as their verified scores in the five impact areas evaluated on the B Impact Assessment (BIA)—community, customers, environment, governance, and workers—are amongst the global top 5% in their corresponding size group.

These businesses are proving that competing not only to be the best in the world, but the best for the world, is a winning strategy, and they can lead the way as more businesses continue to join the movement that is transforming the global economy to benefit all people, communities, and the planet.

We are Agurotech®.
Join us in future-proofing the global agricultural system.

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